What effective methods of online website promotion do you know? Most people talk about paid advertising. However, if you want long-term prospects to provide your site with a regular flow of organic traffic, you should pay attention to link building. This technique works with almost any website and in any niche.
This case study proves that you can increase all the major marketing metrics of a website with backlinks. We would like to share all the details of the case study on how we helped a car rental website increase organic traffic by over 250 percent. It sounds pretty good. However, you’ll benefit from knowing how our team achieved this result. Read this case study to the end to learn all the details of link building success!
Our client and its difficulties
We’d like to tell you a little about our client and its challenges before working with link building agency NeedMyLink. This is a website providing short and long-term car rental services. The site has various classes of cars ranging from Hyundai Sonata to Mercedes Maybach. Another feature of this client is that it provides services in multiple cities. This is the reason why the task of link building becomes much more difficult.
We received an initial consultation request from the owner of this website in March 2023. His main complaint was that the in-house SEO team couldn’t achieve their goals independently. They spent more time optimizing technical websites and filling the blog with articles. However, to successfully compete against large competitors, the potential of link building should also be utilized.
The customer’s highest priority goal was to increase organic traffic figures. This is unsurprising because the more traffic on the site, the more real customers and revenue. Other goals included increasing domain rankings and improving positions in search networks for commercial queries.
Nik Zakharchenko, CPO at NeedMyLink
Results we have achieved
The active phase of our cooperation lasted one year, during which we managed to help this site get positive results. We offer to look at the results to see the effectiveness of link building in promoting websites on the Internet.
We are proud of this case study because our experts did an amazing job of achieving the above results. We spent about $2350 monthly implementing all the selected link building strategies.
The Domain Rating (DR) of the platform rose from 30 to 60 throughout one year, thus showing major progress in domain authority. The platform grew through a specific link-building approach where it obtained high-quality backlinks from important websites in the automotive and rental sectors.
The number of visitors reached 55,210 monthly through organic search after starting at 15,430. The yearlong development of a strategic backlink profile resulted in a 258.5% increase in traffic because it improved search ranking positions for essential commercial keywords. This gives the site a steady flow of users that can be converted into customers.
What methods were used?
When this website owner first contacted us, we offered to hold a video meeting. We discussed the main challenges and goals the client set for our agency. Having analyzed the requirements, we assembled a team of our best specialists. A clear action plan was developed, which helped us achieve our goals in 12 months of work.
1. Comprehensive audit
How does any link building project begin, regardless of the niche of the site? That’s right – it all starts with a detailed audit. We analyzed the existing link profile of the site to identify weaknesses and outline a plan for future work. In general, this is what we focused on at this stage:
- Checking your link profile and removing toxic links that are hindering your promotion
- Analyzing your closest competitors in detail to determine what tactics they are using
- Formation of your link building strategy based on the analyzed information
Do not underestimate or ignore this stage because the success of the entire project depends on it. We engaged an experienced SEO specialist to conduct a comprehensive audit.
2. Building local backlinks
Local link building emerged as our primary action because the client provides its services throughout various cities. Our strategy included posting backlinks on platforms targeted for specific locations. Why? It helped make the website more relevant to local audiences. Tourism blogs and city guides serving local audiences provide perfect opportunities to obtain authoritative and targeted traffic because they already have high levels of interaction from tourists and area residents. Through our efforts, the auto rental website has gotten 25 local links from quality resources.
3. Creating guest posts
It’s no secret that guest posting offers many benefits for building link mass. We started by collecting a database of sites that could become potential donors. We chose only those resources that fit the customer’s requirements. For example, only platforms with DR above 50 and monthly traffic of at least 20 thousand suit us.
What are the results? During a year of cooperation, we created 86 expert articles that were published on various resources. Most of them were automobile portals and travel sites.
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4. Community mentions
We used crowd marketing as an added strategy to support our guest posting initiative and local link development. We established backlinks through 194 posts distributed throughout travel discussion boards and car-sharing groups. This way, we ensured a constant flow of organic traffic and improved the Domain Rating level.
Conclusion
Link building is a powerful method to increase the main metrics of websites. This case study had a few peculiarities because of the niche and the need to build local links for different cities. We increased DR by 100% and increased organic traffic to 55 thousand visits per month. Moreover, our efforts contributed to getting 700 keywords to the top of Google search results. Thus, we provided the car rental site with powerful positions in the search engine and a constant flow of users who can convert into real customers.
