eCommerce Product Description Writing

Specs, variants, and any material or compliance notes are enough to begin. Product images, competitor links, brand voice guidelines, and customer FAQs all help, but none are required. If something important is missing, we’ll flag it rather than guess and put a wrong claim on your page.

Yes! We follow your tone, word choices, and formatting rules: bullets, paragraph length, units, capitalization, feature order. Once you approve the first set, that becomes the reference for the rest of the catalog, so everything stays consistent even as new products get added.

Yes. The per-word rate goes down as volume goes up, and we run fixed monthly batches for stores that add products regularly. That setup works well if your catalog changes often and you don’t want new SKUs sitting live with placeholder copy.

We write for people first and work search intent in naturally, without repeating templates that create duplicate content across your pages. For specific platforms like Amazon, we structure and format within their restrictions and guidelines while keeping your brand voice intact.

Send what you have, and we’ll review it first, keep what’s working, and rebuild the pages that aren’t. For big catalogs, we can prioritize the listings losing you the most sales rather than rewriting everything at once.

We cover multiple languages and treat each market as its own job. The same product sells on different arguments in Germany than it does in Spain, so the copy gets built around local buying habits.