This section presents key data from the case, as well as the results and goals we were able to achieve during the collaboration. For detailed information about the case, continue reading below.
Case Overview
The company we worked with is an IT agency that has been providing front-end and back-end development services since 2012, as well as offering custom analytical solutions, mainly serving clients in the USA. The collaboration started in early 2024, and in a short period, we were able to eliminate the key issues the client faced. The main challenge were finding high-quality and niche platforms for link placements. Before reaching out to NeedMyLink, the client had worked with several intermediaries, but the results did not meet expectations. The lists of platforms provided to them were too monotonous and did not meet their requirements. These resources could not provide the necessary conditions for effective link-building, which seriously limited the company’s growth potential and visibility in search engines.
In addition to the above-mentioned problems, the client faced several other challenges that hindered effective promotion. First, there was a weak diversification of the backlink profile. It lacked additional links such as forum and profile links, which could enhance the naturalness and diversity of the link-building efforts.
There was also a clear need for authentic content that would naturally fit into the web development niche. Instead, the client used generic texts created solely to achieve relevance, but which did not provide value for users or search engines. This affected the overall brand image and decreased its appeal to the target audience.
Collaboration results
Over 6 months of working with NeedMyLink, the site significantly increased DR, traffic grew, and key positions improved. We carefully selected donor platforms, focusing on high traffic (1000+) and domain ratings (30+). Thanks to our strategy and relevant donors, the site not only overcame its previous challenges but also significantly improved its rankings. Below, we will provide specific results with visual screenshots confirming our effectiveness.
From time to time, we conduct free audits and backlink profile analysis for our clients to timely identify issues and adjust the site’s future strategy. All of this helped ensure the following results for the site:
? Review statistics from Google Search Console.
Work done
Although the work was not very long, we managed to conduct a free website audit, quality link-building, and unique content creation carried out by our professional copywriters. Here are the key aspects of our work:
Now let’s take a look at how we worked on all these aspects. In the first screenshot, there’s an article on a well-known portal with more than 10,000 traffic and DR 43. The article discusses real examples of how DevOps companies help online services improve. This topic and the donor site perfectly match our client’s niche, and Google highly values these types of links.
We would like to emphasize once again that it is very important to carefully select authoritative IT portals and resources in the web development field that are highly relevant to our audience’s interests. This not only expands coverage but also significantly increases the quality of backlinks.
Additionally, we established contacts with several successful SaaS projects, including task management platforms, marketing tools, and analytics services that have been on the market for over 2 years. This is also an important factor. These are the pages where we placed links.
In this screenshot, you can see an example of our guest posting on a niche resource with over 5000 traffic per month. The publication of an article about frontend development on a site specializing in development news and analytics helped us significantly improve trust in the site. This approach helped distinguish us from the competition.
Considering the client’s issue with an insufficiently natural backlink profile, we posted articles on forums and communities related to web development. We arranged mentions and comments on popular IT forums with traffic over 1000+ (traffic below this value generally doesn’t provide significant benefits in this case). The screenshot above shows an example of one such community dedicated to new libraries.
But backlinks on forums and profiles alone are not enough for profile diversity. That’s why we also registered the client’s project on the most trusted resources, where it is possible to design a company profile, add contact details and other information that can increase the trustworthiness of the brand.
Project features
The IT company market is thriving – now you can find hundreds, if not thousands, of companies: from giants with 30 years of experience to freelancers from India with websites built on a constructor. And each of these players dreams of claiming their piece of the search results pie. Therefore, to even make it to the top 30, you need not only to allocate a budget but also to craft a smart promotion strategy that will allow the website to stand out among the long list of competitors.
We managed to stand out thanks to the meticulous development of an outreach strategy, focused on finding unique platforms for content placement. This allowed us to not only improve the backlink profile but also attract the target audience’s attention. We also focused on creating relevant and high-quality content that resonated with readers and helped improve the website’s position in search engine rankings. This comprehensive approach enabled us to achieve stable and significant results, despite the high competition in the niche. You can also check out the e-commerce case from our company.
