ℹ️ Introduction
Today, we have written our first SEO case study, in which we achieved significant website promotion results in a fairly competitive pharma niche.
Our company, NeedMyLink, initially focused on Complex Link Building, but due to the potential for external development, we began to take small steps into client SEO promotion. After that, over the year, we were able to develop into a small SEO department, which currently employs six SEO specialists, Tim Leed, and a headhunting department, a total of 8 people who make every effort to develop client projects and our internal ones.
This year has flown by for us, as the pace of the new department’s work has increased by two every month. Thanks to our integrated approach to SEO, our team can handle large volumes of projects. In addition to the technical part of SEO, we are closing the Link Building, Multilingual Development, and Copywriting departments ourselves. This allows us to work at an accelerated pace because each department performs its work on time and in strict accordance with the requirements.
And after all this time, we can say it openly: Our company is ready for new challenges in promoting client SEO projects. We have confidence that we will cope with the most difficult niches; for us, it will only be new levels of development. That’s why we have created a landing page for new clients for Integrated SEO promotion, where you can sign up for a Free SEO consultation and get our expert opinion on your site, including both Off-Page and On-Page.
Now, we are smoothly moving on to the SEO case study of project, which was the first project of ours in which we achieved results in a short period of time.
➡️ About the project:
🔹 Niche: Steroids/e-commerce
🔹 Geo: English-speaking country TIER-1
⏳ Hired from December 2023 – To date
❓ Goals:
🔻 Return the keywords positions for the main product categories that have slipped due to the Core Google update in November 2023. At the lowest point, the amount of traffic dropped by 70%;
🔻 Increase the conversion rate of organic traffic;
🔻 Increase the number of quality referring domains in the link profile.
✅ Achieved goals:
✔️ A few days before the Core Update August 2024 started, the site showed rapid growth in all metrics. As a result, we returned the previous traffic volume of 70% and increased by another 15%.
✔️ The positions of the main commercial queries show steady growth. Some managed to gain a foothold in the TOP-2. And these are very competitive keywords.
✔️ A fourfold increase in the conversion rate from organic visitors from 4% to 16%. In general, due to the growth of search traffic for the main key queries, improved navigation within the site, and the introduction of additional blocks that will enhance user engagement.
✔️ Cleaned and improved the reference profile by adding more than 400 domains of various types of backlinks.
📈 More about the project:
Our first customer who used our SEO promotion service is a regular customer from Complex Link Building. The links we set for our client were selected strictly according to the client’s requirements. We made some changes to the client’s requirements to improve the quality of selection and the effect of backlinks. Generally, the requirements for a project in a gray niche are the usual ones: nothing out of the ordinary.
The client performed all the technical tasks on the site on his own. After detailed discussions, we realized that it would be worth helping the site achieve results in the search results. After that, we immediately began to assemble a team. Out of all the tasks we performed for this SEO case study for pharma niche, we can name a few of the most important ones:
*Backlinks profile of the site
⚙️ What was done?
🔧 1. Based on the analysis of the project and niche, we identified the points of growth of search traffic and developed a strategy to achieve the goals
We found out that the main problems that limited the growth of search traffic were
- incorrect internal optimization, including internal navigation,
- non-compliance with E-E-A-T factors
These areas are fundamental for any project but especially significant for ecommerce projects. You may read more about e-commerce link building in our article.
As well as problems with backlinks:
- the presence of links that have no effect
- spammy anchor text
🔧 2. Developed and implemented project optimization recommendations per the official Google Assessor’s Guide to Determining Website Quality with E-E-A-T. Even though the niche is gray, these factors remain effective.
🔧 3. For the site’s key pages, the main page, product category pages, and landing pages, we collected large clusters of search queries and organically integrated them into the existing content.
🔧 4. Page layouts have been worked out. New blocks related to navigation, categories, similar products, and reviews have been added. Additional text blocks have been added to increase relevance.
🔧 5. A link-building strategy has been developed using several types of backlinks: guest posts, crowd, and link-building. The main focus was on promoting commercial keywords using an individual anchor text strategy.
The client had its own PPC network, for which we conducted an audit. We provided recommendations on the anchor list, identified ineffective platforms, and removed links from them.
We set up systematic blog posts in compliance with SEO recommendations.
🔧 6. We set up systematic blog posts in compliance with SEO recommendations.
❗️ The importance of link building in a niche
After a few months of link building, the most difficult obstacle for this SEO case was the limited number of sites for pharma niche.
Since many sites refused to accept gray niche links, the pool of donors was shrinking too much. On the other hand, we could not lower the donor requirements. Therefore, we involved more specialists in the project, and more than 10 people worked on this project at the same time. Thanks to this, we have achieved constant replenishment of donors every month.
In addition, all the sites we provided for our client came in a custom selection, in which you could filter all metrics. We also kept the sites that we had selected earlier if needed.
We want to add that our link-building processes are as transparent as possible so the client can see where the links are placed and the price per donor. After all, we follow the rule that every dollar should be spent wisely.
*A custom domain list for Guest Posts
In addition to expensive links, during this SEO promotion case study in pharma niche, we diluted the profile with cheaper links, such as forum links or article submissions. We need them to increase the number of dofollow sites and dilute the anchor profile.
*Examples of forum links
📋 Case study results:
Summarizing the results of this SEO promotion case study of the website from pharma niche, we can see that the site’s growth prospects do not stop, and new updates will be painless. Similarly, every month, we build links, write content for the blog, and focus on information keys.
Unfortunately, we can’t give you more details about the project, as we maintain strict confidentiality with the customer. We showed you most of what we achieved with personal accounts.
But if you have any questions about the case or the complexity of the niche, you can ask us by simply writing to us via convenient communication.
