There are approximately one thousand new stores appearing on Amazon every day that may offer similar products for users. How to effectively compete with them to get more customers? The answer is quite simple – you need to take advantage of link building Amazon. Sellers on Amazon have limited search engine optimization capabilities compared to regular websites. Therefore, you should know what can truly help in attracting organic traffic.
Experienced Amazon sellers actively utilize link building opportunities as part of their business strategy. The right tactic will allow you to improve the position of your promoted products and attract more new potential buyers. In this article, we will tell you more about the features of link building for Amazon stores.
❓ Why is Link Building Important for Amazon?
When you strengthen the backlink profile of your website, it drives traffic, builds authority, and improves SEO visibility. For Amazon stores, however, links are primarily used to attract targeted audiences and generate relevant traffic — a strategy commonly applied in ecommerce link building.
- Getting the best positions. Link building is important for making sure that your brand gets visibility on the Amazon platform and the best positions.
- More visitors. Acquiring high quality links can greatly increase the visibility of your product, as well as increase the chances of effective sales.
Sellers whose listings are at the top of the site get more orders and generate more revenue. That’s why the goal of link building is to achieve the top spots on Amazon.
🔝 7 Effective Link Building Techniques That Will Boost Sales on Amazon
Both new and experienced Amazon sellers will benefit from learning about how link building works for this e-commerce platform. Due to the specifics of controlling SEO, many tactics will be different from those used by owners of their own websites. Here are the practices that are commonly used among Amazon stores:
- Getting traffic from social networks.
- Creating blogs and podcasts.
- Links in Telegram groups.
- Guest posts.
- Analyzing competitors’ strategies.
- Amazon affiliate program.
- Directories and web directories.
As you can see, there are many options for getting reputable links. However, it can be difficult for sellers to choose a few appropriate tactics from all of the above. Therefore, we have prepared an overview of each method for you. Another way to increase link mass for a website is to turn to experts like NeedMyLink.
1️⃣ Capture Popular Social Media
Just look at Amazon’s official Facebook page, which has 29 million followers. Other popular social media platforms have also amassed a lot of users who are your target audience. What if we told you that you can use Instagram, Pinterest, Facebook, and TikTok to get traffic and links? Moreover, for this method, you don’t need to spend money on launching an advertising campaign.
Since each social network works differently, they all have their own specifics for linking and getting traffic. For example, on TikTok, you can’t place clickable links under videos, so you have to open a business account and leave a link to your Amazon store in your bio.
To attract traffic through Instagram, we recommend posting regular posts and stories using Amazon Attribution links. Obviously, you can partner with local Influencers who will promote links to your Amazon products. To work with Pinterest, you’ll need to pay attention to beautiful pictures of your products and proper keyword selections for users to find your pins.
Yevhen Humeniuk, CEO at NeedMyLink
2️⃣ Take Advantage of Blogs and Podcasts
We want to point out right away that creating a blog is a method that is meant for the long term. It doesn’t work instantly, as you may need a period of time to find your target audience online and get them interested in your reviews. Here are some ideas for what you can include in your branded blog:
- New products.
- Industry overview.
- Product updates.
- Detailed guides on how to use your products.
- Articles on product repair.
When you create really valuable content for users, they will be happy to share it with other people. Surely, don’t forget to add links to your product pages on Amazon when you publish material.
What about podcasts? Your purpose is to capture the attention of an audience that can post backlinks to your Amazon listing. To do this, you can invite celebrities, product manufacturers, or niche experts to host podcasts. Discuss the features and secrets of the products you sell in your Amazon store, as people often love this format of videos.
3️⃣ Use Telegram
We have already talked above about the ability of Amazon sellers to use social media to get more traffic and backlinks. Another link building Amazon method that both beginners and experienced sellers should know about is the use of Telegram groups and channels. How does it work in a real case study?
Imagine that you sell men’s fashion items in your Amazon store. In this case, you can search for groups in Telegram that are related to men’s clothing. Choose groups that have more than a thousand members and show activity. You shouldn’t send your offer right away, as it will look like spam. Try to communicate with participants and, under the guise of a recommendation to send a link to your Amazon store.
You can also create or purchase a Telegram channel with live subscribers. People who will be interested in the favorable offers will join your channel on their own. Don’t forget to regularly post actual products in the channel along with a link. This will generate traffic.
4️⃣ Create Guest Posts
Most SEO specialists, regardless of niche and GEO, often use a time-tested link building method called guest posting. This is not surprising, as guest posting is a win-win for both parties. If you have your own Amazon store and you want to get backlinks through guest posting, you need to know the following:
- There are quite a few web resources with blogs on the Internet that need quality content on a regular basis.
- You should responsibly approach the choice of platforms to get backlinks. Check potential donors for compliance with the topics of your Amazon store. Don’t forget to pay attention to DR (Domain Rating) and organic traffic metrics.
Choose a relevant topic related to your products and prepare an expert post. Remember the main rule – you are writing for real users and a target audience, so the post should be really useful. Find a third-party blog and offer them your expert article in exchange for a backlink.
Our platform helps you acquire high-quality backlinks from authoritative domains with ease. Forget complicated outreach — just filter, select, and get the best links in seconds.
5️⃣ Pay Attention to the Link Profiles of Your Competitors
The best way to succeed in e-commerce on Amazon is to follow the tactics of experienced stores. We don’t mean copying competitors entirely, but analyzing their link profile and learning what works. With tools like Ahrefs you can see which domains link to competitors, how many links they have, and what anchors are used — you can also review similar data using our backlink checker to quickly evaluate backlink sources and patterns.
This information helps you understand what influences rankings and build a smarter outreach strategy.
Despite this, there are a few nuances to this method that you should be aware of. You should be inspired by the link building tactics of only those competitors that match your niche and have high traffic figures. Choose 2-3 Amazon stores and analyze their link profile in detail.
Select the best donor domains to get links from these resources as well. You can offer these resources a lucrative offer, including an expert article, infographic, product review and so on. They are most likely to accept since they have previously published a link to a competitor’s page.
6️⃣ Contact the Affiliates
When it comes to e-commerce, one of the most successful tactics for increasing sales is to work with affiliates. Amazon Associates is an affiliate program that allows internal stores to bring in new customers and affiliates to earn commissions. It’s also a great method of link building for Amazon sellers that has been used frequently in recent years.
Let’s look at one example to see how this method works in practice. There are tons of stores on Amazon that sell books. You can search social media, Google search bar, or YouTube to find people related to your niche. Just see the example above of how many views videos about picking the best books get. That’s why you should get in touch with topic-specific Influencers and offer a lucrative collaboration. They create a review, a guide, or a selection of your products and share a backlink with their subscriber base.
You can track such a marketing campaign in your Amazon profile and share commissions with affiliates. This is a great opportunity for you to get lots of new leads and customers and a chance for Influencers to increase their income.
7️⃣ Sign up for Directories
When you are looking for ways to get authoritative backlinks for Amazon stores, don’t forget about directories and web listings. The first thing you need to do is to gather a list of directories that match the topic of your store. Choose only sites with high DR and impressive organic traffic rates.
Next, you should register on such directories and submit a request to add your Amazon page to the listing. For example, one of the popular directories for Amazon sellers is SellerCenter.
People often search for directories like this before making a purchase. That’s why it’s a popular option that Amazon sellers use to increase their link mass and attract new customers.
📋 Final Thoughts
There are more than 5 million sellers registered on the Amazon platform. This tells that your store needs comprehensive promotion and one of the effective ways is link building. Getting backlinks from quality resources will make your Amazon listings more authoritative in the eyes of search engines and help increase traffic.
However, to achieve success in growing link mass for Amazon stores you should know about the importance of strategies. You should use social media, affiliate programs, and themed blogs to get new links. Don’t forget to monitor how your link building campaign is progressing and analyze the results.
