Do you own a website and would like to increase its position in Google Search results? Then, you need to know that ranking is affected by a number of internal and external factors. However, there is something that helps you stand out among your competitors – quality backlinks. They demonstrate to search engine robots that certain pages are worthy of users’ attention.
Obviously, you should monitor backlinks to make sure that the strategy is being promoted in the right way. The task of backlink monitoring requires SEO specialists to use special tools. That’s why in this article, we would like to share with you the best tracking backlinks websites.
ℹ️ Backlinks Explained: Key SEO Element
Many beginners in search engine optimization often wonder why backlinks are necessary. Is it just clickable text on other sites…or is that not true at all? Imagine you have 2 major competitors in your niche. Their websites are very similar to yours, and the internal SEO is also no different. In such a case, search engine robots monitor backlinks to see which of the websites is more deserving of top positions. That’s why a backlink profile is so important for the SEO promotion of a website on the Internet:
🔹 Boosting authority. It’s no secret that every website can be ranked in general. This indicator is called DR (Domain Rating) and directly affects ranking. If a website has a lot of reputable links, the authority level also increases. This is why you should focus on getting backlinks from quality resources.
🔹 Increasing organic traffic. When a backlink is published on a popular site, it is seen by a lot of potentially interested people. Most likely, some of them will click on the link and reach your page.
🔹 Getting better ranking. As you might have realized, link profile is considered by search engines to create a new ranking list. This allows them to provide users with the most relevant information.
First, you must form a competitive strategy and learn the basics of backlink management. This will ensure that your investment is worthwhile.
⚙️ The Importance of Backlink Management
We have noticed a common mistake of webmasters who have recently launched their link building strategy. Their problem is that they don’t analyze the results they get. However, by using this approach, your chances of successfully competing with other websites are greatly reduced. You should learn more about backlinks management, tracking, and further analyzing them.
When your site’s link profile receives new backlinks, you should be sure of their quality and relevance. Primarily, backlink monitoring is required to observe the progress of your strategy. If you don’t watch which links you are getting and in what quantity, you won’t know if your actions have paid off. Yeah, in most cases link building campaigns is expensive, so you should definitely monitor them.
Another important point is to identify positive trends and effective ways to grow your link mass. Some backlinks can be useful, while others add no value. With the help of backlink management tools, you can analyze your profile and identify trends in time. If you use only relevant and quality backlinks, count on an increase in organic traffic.
❓ How to Identify Quality Backlinks?
You’ve probably already met suggestions on various SEO forums about increasing your link mass. Users offer to expand your profile with only quality links. However, what does the word «quality» mean in this context? Undoubtedly, you should attract only quality backlinks for natural promotion and increased traffic. Therefore, one of the first things you should do is to determine whether a link is quality or not.
🔻 Referring site. During backlinks monitoring, one of the most important quality factors is the authority of the referring site. Generally, experts advise choosing donors with a DR level not lower than 50.
🔻 Topic relevancy. Surely, the topics of the donor and your site should completely coincide or be similar. For example, a website for hotel booking can get links from travel agencies, travel bloggers, and so on.
🔻 Anchor text. Actually, many people underestimate the impact of anchor text. Search engines easily detect unnatural anchor texts. In some cases, it can even cause Google to penalize you.
You should also pay attention to the content published on the page with the link. It should be unique and really useful for readers. One of the frequent solutions of website owners is to turn to link building exchanges. At NeedMyLink agency, you can order backlinks without worrying about their quality.
❓ Why Analyze Competitor Backlinks?
Interestingly, SEO specialists and webmasters need to analyze both the link profile of their site and competitors. Why monitor backlinks in competitor profiles? Smart people learn from the examples and mistakes of others, so you should focus on your competitors. Start by choosing relevant competitors, considering language, geo, and niche. Only choose competitors that have better SEO positions than you. We recommend making a list of 3-5 websites that you will analyze further.
First, the backlink profile of your closest competitors can inspire you to make new changes to your current strategy. Competitor backlink monitoring requires knowledge, experience, and attention. You should pay attention to the total number of links, dynamics, backlink types, referring sites, and traffic. In this way, you can select the best domains and link building techniques that you can apply to your website.
Detailed analysis of links and competitors’ websites may seem quite a complicated task for newcomers in this field. Specialists of our agency have vast experience, so they are ready to provide assistance with analyzing both your own and competitor websites. SEO consultation is where you should start your journey before launching a link building campaign.
📋 Backlink Monitoring Tips
If you want to succeed with link building and get a return on your investment, there are many things you should know. Backlink monitoring is one of the integral parts of effective link building. We’ve gathered some important tips that other SEO experts often keep silent about.
- Backlink tracking should be regular. Just like getting backlinks, monitoring needs to be regular. You should analyze your own link profile at least several times a week to always be aware of trends and dynamics.
- Using reports. Backlink reports help site owners to see all the important metrics. Growth of new links, referring sites, amount of traffic, and much more.
- Identifying weaknesses. Consider backlink tracking as a broad task. You should focus on both positive momentum and identifying potential weaknesses. For example, analyze referring sites as their authority can change. You should discard links from dangerous domains for promotion.
Another point is that the ability to react quickly and adapt to change will definitely be useful for you. In any case, you will face problems or challenges that you will have to respond to in your strategy.
🔝 Best 9 Tools for Backlink Tracking
It’s no secret that you can see the number of backlinks of your own website using Google Search Console. However, what to do in case of backlink monitoring of competitors or the need for advanced functionality? Fortunately, there are many tools that allow you to see the link mass, its dynamics, referring sites, and so on. Below, we would like to share with you 9 best tools for backlink management related tasks.
1️⃣ Ahrefs
We start our selection of the best tools with Ahrefs. This website is familiar to many SEO specialists, website owners, marketers, and other professionals. Why? This platform provides a whole set of tools, including link profile analysis.
Here, you can monitor backlinks, both individual pages and the domain as a whole. Moreover, Ahrefs allows you to see the DR level of any site for free, calculating this indicator by its own algorithm. The main advantages of this service include a simple interface, advanced features, and a free version. If you want to use Ahrefs fully, you should sign up for a paid plan. The initial subscription starts at $29.
2️⃣ SE Ranking
Backlink management requires the use of quality tools, and SE Ranking is among them. This website provides comprehensive solutions for checking and analyzing link mass. Here are the main advantages of this service that SEO experts will definitely appreciate:
- Position monitoring.
- Detailed analytics of backlinks.
- Competitor analysis.
This service is used by many people around the world for backlink monitoring and other tasks. SE Ranking offers a trial subscription to see basic data about the links of the desired site. However, you need to have a paid subscription to get detailed information. The plans start from $52 per month.
3️⃣ Sitechecker
Another popular platform that can help you effectively handle tasks such as backlink monitoring and analysis is Sitechecker. This site provides many solutions for SEO promotion, but we want to focus on its detailed link auditing capabilities. It shows you everything about your site’s backlinks – where they come from, what text they use, and how they help your site perform better in search results. Sitechecker reveals complete information about your backlinks.
Thanks to its simple design, Sitechecker lets even those new to SEO easily work with the tool. The platform pinpoints troublemaking links that slow down your site, showing you how to take them down or swap them for better options. You can book a demo version or sign up for a basic subscription starting at $59 per month.
4️⃣ Moz
Some people compare Moz backlink management tool with Ahrefs. This is not surprising because the capabilities of this service are also aimed at analyzing the link profile and determining the level of DA (Domain Authority). All you need to do is select the Link Explorer tool and enter the domain name of the website of interest in the search bar. Another feature is the SEO tips that the tool provides based on artificial intelligence.
Many beginners favor this site because it provides the opportunity to monitor the link profile absolutely free of charge. However, there are only 10 comprehensive checks available per month, which may not be enough to work properly. For unlimited checks, you will have to make a paid subscription to the website.
5️⃣ Backlink Pilot
Backlink Pilot is a smart tool that takes over the work of checking your backlinks, freeing you to work on other parts of your link building strategy. The platform examines your backlinks, groups them appropriately, and finds links that could hurt your website by affecting its performance.
The main Backlink Pilot benefit is that it scans new backlinks and tells you how they will improve or harm your search engine results. This tool has been proven by the time and experience of many experts for backlink management tasks. Backlink Pilot helps with backlink monitoring thoroughly, so your website stays strong, helping it maintain good positions in search results.
6️⃣ Backlink Manager
You can manage and track your link profile using Backlink Manager. This is a smart service as they have implemented automated spreadsheets. The starter plan starts at $39 per month, making Backlink Manager affordable for companies of all sizes.
The only drawback to Backlink Manager is that it’s a pretty complex interface. It can be difficult for newbies to fully figure out how to use this site for backlink monitoring. However, you can often find this tool in the arsenal of experienced link builders.
7️⃣ Linkody
Linkody helps you precisely track and handle all your website’s backlinks. The tool shows you detailed information about your backlinks, letting you check important factors like what words show up in links, how strong the referring sites are to you, and how well your SEO ranking is performing. Linkody automatically notifies you by email about changes in your link profile.
Its easy-to-use layout shows you which links might hurt your search ranking, making it simple to take action. Linkody lets you see how many and what types of backlinks your competitors have compared to yours. Such backlink monitoring features make it a popular solution among webmasters.
8️⃣ Majestic
Majestic is a respected company that gives you detailed information about who links to your website. Trust Flow and Citation Flow measure the strength and reliability of your backlinks through unique scoring systems that this platform created. These numbers show you which links bring benefits to your website and which ones might hurt your search rankings.
Through its topical analysis, this website helps identify linked websites relevant to your industry. Backlink management with Majestic helps you beat the competition, strengthen your website’s reputation, and improve how well your SEO works.
9️⃣ SEOptimer
The last backlink monitoring tool we want to talk about in this article is SEOptimer (ex. Monitor Backlinks). Many people choose it due to its real-time tracking of key metrics and dynamics. Apart from the backlink monitoring feature, SEOptimer also provides reporting options. It is an automated solution that collects information about your link profile and generates a report. This is especially useful for webmasters and SEO specialists to show the results to the site owner.
🔟Needmylink
NeedMyLink Backlink Checker is a practical tool that allows you to quickly analyze who links to your website and evaluate the quality of your backlink profile. It provides clear data on referring domains, anchor texts, and link distribution, helping you understand how strong and natural your link profile looks.
The tool helps you identify toxic or low-quality backlinks that may harm your rankings, as well as valuable links that contribute to authority growth. By reviewing link sources and anchor diversity, you can detect over-optimization patterns and potential risks before they impact performance.
📑 Conclusion
Quality backlinks help websites dominate search engines. However, to achieve this, you must regularly monitor your link profile and be ready to make changes to your strategy. There are many online tools available to help with tasks like backlink monitoring, analysis, and management. Use only trusted services and strategize properly for link building.
